It is true that colors can evoke many emotions and symbolize many meanings. In web design, the colors of a website really appeal to your audience, even if they don't know it. Colors can penetrate the subconscious. Depending on the color you choose for your website design, you can convey comfort, professionalism and trust, among other things. If it can direct positive thoughts, it can also make a bad impression if not used wisely. That's why is colour important in website design.
So often we see other designers and clients meticulously discussing the structure of a web design, "trying to get it right," make it work, and add visual stimulation. This isn't bad at all, but it often does more harm than good when the simple reason a design doesn't work really comes down to choosing color over structure. These two really work hand in hand. Colors are what add visual brilliance to a website's design and layout. Colors affect the mood of visitors when they visit your site and can be the deciding factor in determining a sale. In fact, with the right combination of color combinations, you can actually encourage your visitors to follow your calls to action and help you reach your main goals through your website.
What do the different colors mean
Quite often, people associate different colors with different meanings or emotions. Appeal to the feelings of users is a well-studied and documented area. If you can grasp the basic understanding, you are well on your way to becoming a great web designer.
When deciding which colors to use for your latest web design, don't just pick your favorite colors. Research the brand, the target audience and of course the industry. Colors can help redefine your goals and objectives and open up a deeper understanding of usability.
It is important to remember that warm colors such as red, yellow, and orange evoke happy emotions, while cool colors, such as purple and blue, symbolize calmness and peace. Research has shown that in the last year we have seen the rise in popularity of yellow web design due to the recession and companies wanted their customers to feel comfortable and happy while browsing their brand and website.
Red is a color that attracts attention. It can evoke fire, love, lust and passion. You often see dating sites and other websites that appeal to the heart are often designed with red as the dominant color. Red can also symbolize aggression, violence and war.
Pink is the softer side of red. It symbolizes femininity and romance.
Green - Most sites dedicated to ecology and nature are green. It can also be used for food and symbolize vegetation and growth. It can also be used to refer to money and health as seen on most money making websites and even casino and gambling websites.
Orange is the color of war, symbolizing brightness. Orange is popular with grocery sites because it can also be associated with health because it's a citrus color.
Yellow - since it is the color of the sun, it symbolizes warmth. It can also mean energy and light.
Blue is associated with the sea and sky. It is considered a "safe" color and is often used on most corporate websites as it symbolizes intelligence and trust.
Purple - This website colour can be used for inspirational or spiritual websites. It is a color that can also signify wealth and royalty.
Brown can be either a neutral color or a warm color. It symbolizes trust. It can also be used on websites with earth and home themes.
Black is the most neutral color that can be used on almost any website. It represents strength, timelessness and sophistication.
White is another neutral color that you can use to balance out any other color in your website design. Basically, it symbolizes purity and purity.
Gray is a conservative color that symbolizes reliability and maturity. You can use this color instead of black. You can often see websites with dark gray font colors instead of solid black.
For more info visit : How do Your Website Colors Affect Conversions?
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